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Local Producers Online

Food Within a 28 Mile Radius

A new weekly online food market is coming to Swansea to offer food from local producers - all within 28 miles.

The Swansea Food Assembly is aimed at supporting local businesses by buying fresh food directly from local farmers and markets, which customers will buy online, and then collect every Tuesday from collection point Bluebell Coffee and Kitchen in Tycoch Square.

The aim is to help the producer receive a fairer profit than supermarkets provide, and keeps the money spent within the local economy.

And organisers say all food will come from an average distance of 28 miles, compared to the 600 miles with a supermarket.

Swansea Food Assembly organiser Jack Joseph, whose family are organic farmers in West Wales said: “The Food Assembly is already proven, popular and successful in many parts of the UK, and has been featured in the BBC Countryfile programme.

“I am passionate about bringing this sustainable model to the Swansea community.

“It provides a practical alternative to supermarkets; which benefits both the customer and the producer.”

The Food Assembly, which won an award for Best British Food Initiative at the BBC Food and Farming Awards in 2015, said studies suggest 95 per cent of money spent in large supermarkets leaves the local economy, where for every pound spent with their producers, 90 pence stays local.

Already, more than 600 customers have signed up and are ready to shop.

Those signing up can select from a range of resh and local produce such as fruit, vegetables, bread, cheese, meat, fish and other foods.

After registering for free, orders are available to collect from Bluebell on Tuesdays, between 5.30pm and 7.30pm, where they also have the opportunity to meet farmers and food makers, taste food sample and see where the food comes, when it launches on Tuesday, October 31.

Orders can be placed from October 25.

Visit www.thefoodassembly.com and find Swansea Food Assembly located under Sketty.